MediaCom leads media agency nominees in DCM Awards 2016
MediaCom leads the way with the most number of entries among this year's most celebrated big screen campaigns for the Digital Cinema Media Awards.
View ArticleThe story of Rattling Stick in ten films
In the ten years since Ringan Ledwidge, Daniel Kleinman and Johnnie Frankel launched Rattling Stick, it has re-enacted the First World War for Sainsbury's, deposited a naked man into a busy kitchen for...
View ArticleUK adspend forecast for 2016 upgraded as Brexit to impact next year
UK adspend figures for 2016 have been revised up to 5.2% after a higher-than-expected growth for the first half of the year, despite concerns from business over Brexit.
View ArticleMTV's 'Show some nerve' ad banned for encouraging danger
An ad for a cash prize contest tied to a movie broke advertising rules by encouraging teenagers to risk their safety, the Advertising Standards Authority has ruled.
View ArticleWPP to win £150m Fox media
WPP is poised to win 21st Century Fox's estimated £150m media account across Europe.
View ArticleDonald Trump piñata inspires creative's award-winning film
Sarah Clift is a former creative director at Leo Burnett and McCann. She won five awards including Best International New Director at the recent Kinsale Sharks for her first short film La Madre Buena...
View ArticleFantastic Beasts release shows the magic in brand reinvention
Brands should admire this authenticity and the way that it maintains loyalty, says the UK MD of the Licensing Industry Merchandisers' Association.
View ArticleMost sectors should spend more on cinema advertising for better ROI, research...
Brands in almost all major consumer sectors would see better return on investment across whole campaigns by putting a higher share of their budget into cinema ads, a new report claims.
View ArticleDigital Cinema Media wins Everyman Cinemas contract
Independent cinema chain Everyman has appointed DCM as its commercial partner, with the cinema advertising market leader taking over from Pearl & Dean from 12 December.
View ArticleFrom vibrators to colouring books, licensing proves that audiences are young...
Motorhead sex toys and Poldark colouring books show why licensing holds such exciting opportunities, writes the UK MD of the Licensing Industry Merchandisers' Association.
View ArticleChannel 4 to air 50mph freefall dive stunt as live ad break for 'Assassin's...
Channel 4 is hoping for its own Red Bull "Stratos" moment by airing a live stunt to promote the upcoming Assassin's Creed release in cinemas.
View ArticleDisney smashes annual box office takings record
Disney has now taken more than $7bn (£5.66bn) at the global cinema box office in 2016, setting a new record for the biggest sales by a studio in a single year, with ten days to go.
View ArticleOdeon hires former Costa top marketer as UK MD
Odeon Cinemas Group has appointed Carol Welch, former global chief marketing office of Costa, as managing director for Odeon UK & Ireland.
View ArticleHow cinema can push the boundaries this year
Increased investment, innovations for advertisers and strong box-office takings will ensure cinema features prominently on the media plan, Ruth Cartwright says.
View ArticleLego Batman to take over Channel 4 ads
A Lego Batman is taking over Channel 4's ad breaks as Warner Bros promotes The Lego Batman Movie.
View ArticleInteractive sci-fi film explores an extreme form of marketing
Solace, Evan Boehm's interactive animated film, tells the dark tale of a near-future in which marketing, DNA and addiction are disturbingly intertwined.
View ArticlePick of the week: Warner Bros "Continuity bat" by Drum and PHD
Maisie McCabe is charmed by this campaign to promote The Lego Batman Movie.
View ArticleStorytelling lessons from La La Land
A familiar, reassuring story with a modern twist. This is exactly what people long for in these volatile times, writes Jez Nelson.
View ArticleBBH production arm and Somesuch scoop Bafta
Black Sheep Studios, the video production unit at Bartle Bogle Hegarty, and Somesuch have won a Bafta for a short film about the refugee crisis.
View ArticleEE has red-carpet moment at the Baftas
Over two decades, the Baftas' partnership with EE (first as Orange) has pushed both to innovate.
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