Paramount Pictures tempts Londoners to jump 18 feet
Activation mirrors stunt performed by Tom Cruise in Mission: Impossible - Fallout.
View ArticleSecret Cinema to recreate James Bond classic
The immersive cinema brand will reveal the world of the iconic British spy in May 2019.
View ArticleWhy Star Wars is partnering with EDF to get girls to consider STEM careers
The scale and cultural impact of the Star Wars franchise means it has a responsibility to make a positive difference, Disney's UK chief marketing officer Anna Hill told Campaign.
View ArticleDC Comics to open pop-up shop in Washington DC
DC Comics, which publishes Wonder Woman, Superman and Batman, is creating a pop-up shop in the US capital.
View ArticleThe three themes that will dominate TV and cinema this year
Collaboration, collaboration, collaboration is the rallying cry in 2018, across media, channels and territories, writes Jonathan Masterson the head of AV at MediaCom.
View ArticleSecret Cinema celebrates 10 years with Blade Runner
Secret Cinema is celebrating its 10th anniversary with its biggest-ever live experience.
View ArticleLegendary filmmaker Errol Morris believes the search for truth is more...
The path from philosophy student and private detective to Oscar-winning documentary-maker has been a bumpy one, but there has always been one constant for Errol Morris.
View ArticleMax Factor celebrates Oscar-nominated women with cinema experience
Max Factor, the cosmetics line owned by Coty, is celebrating the women nominated in the Oscars with a cinema experience.
View ArticleDuracell's CMO on leaving P&G and partnering with Disney
Tatiana Jouanneau remained at the marketing helm of Duracell either side of the brand's exit from Procter & Gamble in 2016. She told Campaign why going through an ownership change was like moving...
View ArticleGrey's Maguire: 'You cannot be the brand that fucks with Paddington'
Marks & Spencer won acclaim for its Christmas campaign by Grey London featuring Paddington Bear - but making the partnership work required a deep understanding of the DNA of both brands, the...
View ArticleWarner Bros creates Justice League experience at Madame Tussauds Orlando
Warner Bros, the entertainment company, has collaborated with Madame Tussauds to bring its Justice League film to life.
View ArticleSherlock Gnomes take over Baker Street tube
Paramount Pictures has placed a number of gnomes at Baker Street tube station to mark the release of Sherlock Gnomes.
View ArticleDisney lets kids experience life in Avengers' shoes with Clarks partnership
With Avengers: Infinity War out tomorrow, Disney is once again going to town with its brand partnerships as it seeks to maximise the mileage of the superhero crew.
View ArticleIsle of Dogs designer Dorn on how Wes Anderson changed her creative process
Designer Erica Dorn can divide her creative career so far into two distinct stages: before Wes Anderson and after.
View ArticleCineworld launches unlimited movie tour
UK cinema chain Cineworld is staging a tour onboard a double decker bus, bringing London's most iconic film locations to life and replicating its 'Unlimited' customer experience.
View ArticleRidley Scott's RSA Films is the latest production company to restructure in...
Director Ridley Scott has brought together all the companies in his RSA Films production network to form the new Ridley Scott Creative Group.
View ArticleHow film marketers are fighting to win cinemagoers in the home entertainment...
With streaming services like Netflix competing for viewers, film marketers have never had to work harder or more creatively to get people to the cinema.
View ArticleHow 20th Century Fox is using street art to promote Bohemian Rhapsody
The mural celebrates the Freddie Mercury movie as well as the singer's association with the University of West London.
View ArticleParamount Pictures tempts Londoners to jump 18 feet
Activation mirrors stunt performed by Tom Cruise in Mission: Impossible - Fallout.
View ArticleSecret Cinema to recreate James Bond classic
The immersive cinema brand will reveal the world of the iconic British spy in May 2019.
View Article