Netflix marks Enola Holmes release with statues of women who have been...
Sculptures of 'overlooked sisters' have been placed alongside existing ones of their famous brothers.
View ArticleEducating ourselves at the movies: Cinema can improve diversity and inclusivity
Cinema is facing a tough time because of a second wave of coronavirus, but the heads of the industry's two rival ad sales houses say there is still a big opportunity to drive diversity and inclusion...
View ArticleAn ode to cinema advertising
After English movie theatres closed as part of lockdown 2.0, New Commercial Arts' CCO reflects on the power of cinema advertising.
View ArticleDCM restructures team after fresh Bond film delay
Biggest UK cinema sales house remains 'extremely confident' about medium's future after pandemic.
View ArticleCinema is back with a vengeance – box office numbers are a good omen for...
After a year of on-off isolation, people are immersing themselves in shared experiences once again, the boss of Britain's biggest cinema ad sales house says.
View ArticleWarner Bros opens Harry Potter woodland adventure
The illuminated trail will lead to encounters with mythical beasts.
View ArticleHäagen-Dazs partners Prime Video for launch of Amazon Original movie Cinderella
The campaign will continue to push the ice-cream brand's 'Don’t hold back' brand concept.
View ArticleDisney+ creates post-apocalyptic world inspired by new show 'Y: The Last Man'
The immersive walkthrough experience concludes with a screening of the new drama.
View ArticleHe saved the world, but can James Bond rescue cinema?
The latest Bond film, 'No Time to Die', has broken records at the box office, but will that be enough to resuscitate advertiser interest in the ailing cinema industry?
View ArticleCreative agency MXW acquired by US-based Trailer Park
Specialist entertainment marketing and experiential shop has worked for Netflix and Universal.
View ArticleRadio adspend recovers to pre-pandemic levels
Healthy outlook for radio ad revenues, while cinema and OOH take smaller positive steps.
View ArticleEveryman Cinema partners Jaguar to deliver its first immersive experience
1940s American carnival experience is inspired by the film 'Nightmare Alley'.
View ArticleVisibility of disability: getting the entertainment and ad industry to face...
The role that the advertising, TV and entertainment industry can play in building a platform to make the invisible visible is essential.
View ArticleOreo and DCM deliver cinematic 'The Batman' experience
Rio cinema will get a Gotham City-inspired makeover.
View ArticleSecret Cinema journeys to space for Guardians of the Galaxy immersive encounter
The show is the first of three collaborations between Disney Studios and Secret Cinema.
View ArticleAnd the Oscar goes to... a review of the film posters
Stephen O'Neill and Duncan Naylor, senior creatives at London-based agency AML Group, assess the highs (and lows) of the posters for this year's Best Picture Oscar nominated films.
View ArticleBatman, Spiderman power cinema ad sales to above pre-pandemic levels
A strong Q1 and mouthwatering 2022 movie slate has left cinema ad chiefs bullish, with one channelling the spirit of supermodel Linda Evangelista in her appraisal of the sector.
View ArticlePearl & Dean partner experience agency Dive
The pair will deliver bespoke experiential campaigns.
View ArticleDr Strange will see you now: NHS teams up with Disney's Marvel Studios
Spot commissioned by Walt Disney Studios UK and NHS Blood and Transplant.
View ArticleMedia Spotlight: How Spark Foundry used the power of audio and social to...
Cineworld Day – on a relatively modest media budget – helped reinvigorate interest in the big screen.
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